Despite the recession, consumer appetite for convenience food shows no sign of abating. In Western Europe an additional €22bn was spent on meals, snacks, confectionery and dairy products between 2006 and 2011.
Rising stars
While confectionery (€49bn), yogurt (€19bn) and bagged snack (€11bn) remain the largest markets, rapid growth is being seen in the rising stars of breakfast cereals and bars, cooking sauces and meal kits as consumers seek health, convenience and value for money.
Free Market Overview