Consumer expenditure on soft drinks has risen by $138bn over the past five years in a global market now worth $469bn. Despite economic pressures consumer appetite for soft drink refreshment shows little signs of slowing.
However, while demand for carbonated soft drinks is slowing, and in certain markets in decline, energy drinks and bottled water are fuelling market growth as consumers seek drinks that not only deliver health benefits but also new and exciting formats and flavours.
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Source: RTS Foodtrending
Definitions
Product categories: Carbonated soft drinks; Bottled water; Juices, juice drinks and nectars; Energy and other soft drinks including health drinks, isotonics, hypotonic and other energy and sports drinks, still drinks including RTD tea and coffee and dilutables.
Countries: Western Europe Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain, Sweden, UK Eastern Europe Bulgaria, Czech Republic, Hungary, Poland, Romania, Russia, Slovakia, Ukraine NAFTA Canada, Mexico, USA Central & South America Argentina, Brazil, Chile, Venezuela Asia Pacific Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Thailand, Vietnam Middle East & Africa Egypt, Iran, Israel, Republic of South Africa, Saudi Arabia, Turkey, UAE