Flavours - Global

The global market for natural and synthetic flavours in food and drink


The global market for high-impact natural flavours in food and drink is worth $3.3bn and growing rapidly at a rate of 9.1% per year as the food industry continues to move to replace synthetic flavours with natural alternatives.

Report highlights

Natural flavours is one of the fastest growing food and drink ingredient markets. Fuelled by consumer desire for natural ingredients coupled with powerful retailer demands for so called 'clean-label' food and drink products categories such as confectionery and soft drinks are offering significant growth opportunities for manufacturers and suppliers of natural flavours.

However, growth is inconsistent across markets and product categories and issues of supply and sustainability means it is unlikely that synthetic flavours will ever be entirely replaced by natural alternatives.

Your questions answered

  • What is the size of the market for natural and synthetic flavours in food and drink and which countries and product categories are the largest and fastest growing?

  • Where are the growth opportunities in a natural flavours market forecast to reach 165,000 tonnes by 2015?

  • In which countries and product categories is usage of synthetic flavours still growing?

  • What is the size of the market for natural flavours in the key product categories of soft drinks and yogurts and desserts and how fast is demand growing in confectionery and ice cream?

  • How does the rapid growth in usage of natural flavours in India, China and Russia compare with the more established markets of the USA, UK and Germany?

  • What will be the next major flavour trends and which companies are developing new flavour technologies?

  • Along with Kerry, Givaudan and Firmenich who are the other global suppliers of high-impact flavours to the food and drink industry?


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Publication Date:
May 2012

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