Health & Wellbeing

Description: As consumers look to leading healthier, more fulfilled lives, their expectations of food are evolving. Whether it is using food as a lifestyle indicator, demanding natural ingredients or looking to the food and drink they choose to lift mood, benefit their health or manage their weight, consumers want the food and drink they consume to do more than ever before.

The report identifies market drivers, recent innovation and provides inspiration to make these trends work for you.

It also includes a series of trendlinks to show how different trends work together.

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Key trends inside the report include:

Clean-Label

Added Benefits - the new functional

Health Claims

Reformulation

Food + Lifestyle

Portion Control

The report provides an outlook for food and drink in the following regions:

Western Europe

Eastern Europe

NAFTA

Central & South America

Asia Pacific

Middle East & Africa

Outlook for Ingredients

SuperTrends: Health & Wellbeing goes beyond other trend reports - not only giving you an in-depth understanding of the trends affecting the food industry today and in the future but also practical advice on how to take full advantage of them in order to grow your business.