Local Global

TRENDS IN:  Provenance, Ethicality and Sustainability 

Today's consumers are building a complex set of expectations around the food and drink products they buy, including healthier diets, value for money, sustainably-produced products, ethically-sourced ingredients, responsible farming methods, increased quality, better taste and reduced environmental impact.

The challenges faced by suppliers and manufacturers

With increasing competition and crowded markets, it can be difficult to identify new opportunities, be innovative in NPD and do all of this whilst staying ahead of your competitors. However, with the right information, you can develop new products that meet consumer needs, exceed their expectations, identify opportunites in existing and emerging markets and essentially create products that sell.

SuperTrends Local:Global

SuperTrends Local:Global is designed to provide you with all the information you need to understand current and emerging trends. It has the unique combination of in-depth trend analysis and market data enabling you to develop strategies for NPD and business growth. 

The report incorporates:

-       Detailed analysis of trends:

• Provenance, Seasonality, Simplicity, Ethicality and Sustainability

-       Practical strategies to apply these to your business

-       Market Drivers for each trend

-       Product examples and inspiration from around the world

-       Data including outlook for ingredients and food and drink

-       Trend links to show how the trends can work together

Example pages from SuperTrends Local:Global

Create great new products that consumers want to buy 

In order to consistently produce new and innovative products that consumers want to buy, it is vitally important to understand the key trends that are making the greatest impact in the food and ingredients industry.

This will uncover untapped opportunity, new markets and inspire innovation across all product categories.

With this information you will be able to:

 - Develop company-wide marketing and business strategies based on trends and market data

 - Identify new opportunities for existing ingredients and products

-  Discover new product categories for your products and ingredients

 - Develop new products in line with current trends and consumer demand

 - Focus new products on a targeted market or niche market

 - Produce trend-led presentations for clients or colleagues

 - Identify new, growing markets

 - Discover decreasing markets ahead of NPD

 - Save time and money – develop products that are in demand

Buy Now to start creating great products that consumers want to buy.

To request a glossary of trends in this report, contact us by email at research@rts-resource.com or call us on +44 (0) 1902 422282

For sample pages and table of contents, click on the button below.

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