Improving Sales Performance

A major supplier of engineering and process control equipment to the international food and drink industry needed its sales force to become more pro-active and avoid missing out on new opportunities.

The key was to gain a greater understanding of current and potential customers including purchasing structure and where key decisions were made. RTS was able to provide this information plus give the sales team access to latest market news to enable them to discuss and spot new market/ production opportunities.

RTS was able to develop comprehensive, ongoing and continuously updated company profiles supported by both industry and market news and analysis.

Keywords for this research

• Coverage: UK, France, Germany, Italy, Netherlands, Spain, Europe
• Sectors: process equipment, process control, purchasing, snacks, meals, convenience foods, soups, sauces