Market Intelligence

The client is a major supplier who needs to stand out from the crowd. A key element of this strategy was to keep its own staff informed and up-to-date whilst demonstrating its grasp of the marketplace to customers and potential customers.

RTS produces a monthly news and analysis bulletin that is well received by both staff and customers alike. This scheme has been running for many years and keeps customers continually involved and ‘on side’.

Keywords for this research

• Coverage: UK, Europe, USA
• Sectors: snacks, meals, convenience foods, seasonings