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React quickly or face failure
A Special Report from RTS
As consumers continue to develop an interest in healthier foods and lifestyles, fuelled by media interest and Government reports, manufacturers will come under increasing pressure to keep pace with fast-moving trends.
Recent research by RTS has revealed that the use of healthy ingredients in the UK is growing more rapidly than for the market as a whole: 2.6% compared with 0.3% in the base market; with some ingredients, such as so-called ‘superfoods’ set to see significant growth of up to 10% over the next five years (to 2013).
Consumer interest
Jamie Rice, Marketing Director of RTS, says: “In today’s information-driven society, consumers are better informed about healthy foods than they have ever been. This is good news for innovation but it also poses challenges for manufacturers, as the market is driven by fashionable trends and, therefore, is constantly changing. In order to maintain and develop market share, it is imperative that manufacturers keep pace with the latest developments and understand consumer perceptions of healthy ingredients. For example, some products containing Omega-3 may fail if consumer perception of the healthy ingredient does not fit with the product – as has been see with some recent dairy innovations.”
Vital Information
Drawing on information from its extensive database of global food and drink consumption, RTS is able to offer manufacturers essential information on the latest developments in the rapidly changing healthy ingredients market.
Being able to access market information is invaluable, especially when it comes to identifying trends and opportunities for growth.
“The ability to understand the market has never been more important,” Jamie explains, “especially in the current economic climate, when market gains are diminishing. Knowing where new opportunities exist and understanding ever-changing consumer trends will be vital to successfully exploit the market and ensure future stability.
“That's where RTS can give your business the edge. With the information we have to hand, we can advise you on everything from maintaining market share and understanding the current consumer climate to new opportunities, growth areas and where best to focus your NPD.”
Taken from Healthy Ingredients, produced by RTS for Food Manufacture Market Reports.
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