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Travel the World From Your Kitchen - Taste Travel
The recession might prompt a new trend for ‘taste travel’, according to a new report on the global market for seasonings, herbs and spices.
Prior to the global recession, Western consumers had enjoyed more opportunities to travel the world than the generations before them. Wishing to recreate the travel experience when they came home drove the desire for specialist ethnic ingredients. Chinese, Indian and Thai foods enjoyed great popularity, which remains to this day.
Research by RTS Resource found that the economic crisis forced many consumers to cut back on spending, with foreign travel and eating out an early casualty of budget cuts. However, consumers are still desiring new and different taste combinations and this, coupled with increased media coverage (e.g. celebrity chefs’ journeys and travel magazines/TV programmes) is driving demand for ethnic flavours and blends.
According to the report, increased consumer interest, linking in with the current trend for cook-at-home, is now influencing supermarkets to make ethnic ingredients more widely available - something which food manufacturers can take advantage of. “Consumers are looking for affordable, convenient ways to bring ethnic flavours into their cooking,” says RTS Resource Director, Jamie Rice, “so ready-made and pre-measured spice blends, pre-prepared ethnic meals and condiment mixes - such as Berbere and Zatar blends - could all benefit. this is driving demand for ethnic ingredients to be made more widely available in supermarkets, linking in with the current trend for cook-at-home.
This finding is taken from our new Seasonings, Herbs & Spices report.
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