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What next for functional ingredients?
The wellness food and drink market in Europe offers significant opportunities for functional ingredients. According to the latest research from RTS, the market for wellness food & drink is worth €14bn and growing at a rate of 13.6% per year. The key for ingredient suppliers is to exploit growth trends with the right ingredients aimed at clearly defined markets.
At Nutraformulate, Steve and Jamie Rice revealed how consumer demand for wellness food and drink is driving demand for functional ingredients and the size of the market and opportunities for vitamins & minerals, omega-3, prebiotics and probiotics.
Using latest data from the RTS global ingredient database, we also looked at how the market breaks down by key consumer benefit: gut health, mood, disease prevention, intelligence; and how products categories such as dairy, soft drinks and confectionery are delivering these benefits including the size and opportunities in these markets.
To download the full presentation click here.
Catch our next presentation at Flavour Trends and Innovations in June where we’ll be talking about the the latest flavour trends and opportunities for flavour manufacturers.
Note: Europe = EU(15).